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Food Lens

Food Lens · Beverages

Vegetable juice

Savory and slightly salty with a tomato-forward base and earthy notes from the other blended vegetables.

Lens analyzed

Vegetable juice is a blended, pressed juice typically built around tomato as a base with added vegetables like carrot, celery, and beet, sold in bottles or cans. It's saltier and more savory than fruit juices, often drunk on its own or used as a cocktail mixer.

Where it comes from

Blended vegetable juice became a commercial product in the early 20th century, offering a way to drink a mix of vegetables in liquid form, and it grew into a recognizable grocery-store category alongside tomato juice.

Buying it

Check the sodium content on the label, since vegetable juice blends often carry significant added salt, and compare regular versus low-sodium versions if that matters.

Storing it

An unopened can or bottle keeps in the pantry; refrigerate after opening and use within about a week.

Keeps about 1 year in the pantry.

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