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Food Lens

Food Lens · Pantry

Cereal

Ranges from plain and toasty to intensely sweet and crunchy.

Lens analyzed

Cereal is a manufactured breakfast food made from processed grains, typically shaped into flakes, puffs, or clusters and eaten cold with milk. Sugar content ranges enormously, from plain toasted flakes to heavily sweetened, brightly colored shapes.

Where it comes from

Boxed breakfast cereal was popularized in the late 1800s by Michigan food reformers, including the Kellogg brothers, who marketed toasted grain flakes as a quick alternative to a cooked morning meal.

Buying it

Check the ingredient list order — grain should appear before sugar if you're looking for a less sweet box.

Storing it

Keep the box sealed, or transfer the cereal to an airtight container in the pantry, so it stays crisp.

Keeps about 6 months in the pantry.

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